The Number One Skill Missing from Most Financial Plans

October 22, 2025

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How to Talk About Money Without Fighting About It

BatSheva Goldstein, creator of FinancialDate™ Discussion Cards, joins me to explore one of the most sensitive and revealing topics in any relationship: money. Together, we dive into how cultural differences, unspoken values, and daily habits shape the way couples talk or don’t talk about their finances. Drawing on her work helping couples communicate more effectively, BatSheva shares insights into why even the most straightforward financial questions often carry hidden meaning. (Full disclosure: she’s also my wife—which means I’ve had plenty of firsthand experience testing these tools at home!)

When someone in Israel asks, “How much did that cost?” it might feel intrusive to someone who grew up in the U.S. But in many cases, the question isn’t about numbers at all. It’s about connection. That’s something BatSheva and I learned firsthand after making aliya more than 30 years ago. The Israeli directness that can catch an American off guard is often just a cultural tool for understanding where the other person stands. It’s no different when couples talk about money. On the surface, it might seem like they’re debating over an amount or a budget category. In reality, they’re wrestling with identity, values, and priorities whether they know it or not.

Values vs. Numbers

Over the years, I’ve spoken with many couples where one spouse didn’t even know the answers to basic financial questions. That might sound surprising, but it happens more often than you’d think. And when money conflicts arise, they usually aren’t about the spreadsheet—they’re about meaning: Why he wants to donate to one cause while she prefers another. Why he spends money on certain things while she saves. Even when a couple agrees on core values, like generosity, their definitions can vary. Is giving $100 to ten charities the same as giving $1,000 to one? These questions aren’t about accounting, they’re about alignment.

The Power of Talking it Out (the Right Way)

The good news is that alignment is possible. But it doesn’t come from one-off conversations. It comes from repetition. Like exercise, talking regularly about money—even if it feels awkward at first—builds strength over time. That’s exactly why BatSheva developed FinancialDate™ Discussion Cards: to help couples have meaningful, judgment-free conversations around money. The cards offer guided questions that shift the conversation from spreadsheets and stress to stories and values. They encourage reflection on past experiences and how they shape current financial choices.

Listening to What’s Not Said

If there’s one piece of advice that comes up again and again in our work, it’s this: listen to understand, not to respond. In financial conversations (and really, any important conversation), what’s not said often carries more weight than what is. A pause, a shift in tone, or a hesitated response can reveal more about someone’s relationship with money than a full sentence ever could.

That’s why structured tools like FinancialDate™ work so well. They open the door to honest, values-based discussions and encourage people to slow down and listen. And when that becomes a habit, not only do the money conversations get easier, but so does the decision-making.

Want to improve your financial conversations and get on the same page as your spouse? Check out FinancialDate™ Discussion Cards at www.financialdate.com and start building better conversations, one question at a time.

This article is for educational purposes only and does not constitute financial, legal, or tax advice. Please consult a qualified professional for advice specific to your situation.


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