Invest Smarter While Living Abroad: Cracking the Code of Economic Moats

Doug Goldstein Profile Investment Services-607 (500x)
Doug Goldstein March 27, 2025

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Building Wealth That Lasts

When it comes to investing, especially while living abroad, managing your portfolio can sometimes feel like navigating a maze with blindfolds on. The ups and downs of the market can leave you wondering if the companies you’ve invested in are truly built to last. That’s where the concept of economic moats comes in—a tool to help you cut through the noise and focus on businesses with staying power.

What Exactly Is an Economic Moat?

Picture a medieval castle perched high on a hill, surrounded by a wide, deep moat. The moat isn’t just there for aesthetic appeal—it’s the castle’s first line of defense, making it harder for invaders to breach. In the business world, an economic moat works the same way. It’s a company’s unique advantage that protects its profits and market share from competitors. Think of it as their secret sauce, the thing that keeps customers coming back and competitors at bay.

But here’s the catch: not all moats are created equal. Some are wide, deep, and seemingly unbreachable, while others are shallow and crumble at the first sign of trouble. As an investor, your goal is to identify companies with strong, sustainable moats—businesses built to thrive even when the market waters get choppy.

Why Do Moats Matter for Your Investments?

Let’s face it—investing isn’t just about chasing the next big thing. It’s about finding companies that can weather the storms, adapt to change, and continue growing over time. For investors managing U.S. brokerage and IRA accounts from Israel, the stakes are even higher. The distance can make it challenging to keep tabs on market trends and corporate developments. That’s why focusing on companies with proven moats can offer a sense of stability.

Take brand loyalty, for example. Companies like Coca-Cola have mastered the art of making people reach for their product without a second thought, even when cheaper options are available. That kind of loyalty doesn’t happen overnight—it’s built over decades and creates a moat that competitors struggle to cross.

Another example is cost leadership. Companies like Costco have built their moats by offering prices so low that rivals can’t compete without losing money. 

How to Spot a Strong Economic Moat

Now that you know why moats matter, how do you actually spot one? Here are a few things to keep in mind:

  1. Brand Loyalty: Do customers keep coming back no matter what? A strong brand can be a company’s greatest defense. 
  2. High Switching Costs: Is it too much of a hassle for customers to leave? Companies that create a “sticky” experience—where switching feels overwhelming or expensive—tend to hold onto their customers.
  3. Market Leadership: Are they dominating their industry? Companies with massive infrastructure, advanced technology, or unbeatable supply chains often have the strongest moats.

No Moat Lasts Forever

Even the strongest moat can shrink over time. Markets evolve, competitors innovate, and what seemed untouchable yesterday can become obsolete tomorrow. Remember Kodak? They dominated the photography industry for decades—until digital cameras came along and wiped out their moat.

The lesson here? Never get too comfortable. Even companies with the deepest moats need to reinvest and adapt to stay ahead. That’s why it’s so important to revisit your portfolio regularly. A business that looked solid a year ago might be struggling today.

How to Use This Knowledge to Strengthen Your Portfolio

Investing with moats in mind isn’t about guaranteeing success (because no investment is risk-free). It’s about stacking the odds in your favor. Here’s how you can put this concept into action:

  • Diversify Wisely: Spread your investments across companies with different types of moats. A mix of brand loyalty, cost leadership, and technological advantages can create a more resilient portfolio.
  • Think Long Term: Moats are about sustainability, not quick wins. Look for businesses that demonstrate adaptability and a commitment to future growth.
  • Stay Curious: Markets change and so do moats. Check in on your investments regularly to ensure they still align with your goals.

Economic moats offer a powerful way to evaluate potential investments and focus on companies with real staying power. But remember, investing always carries risks, and even the best strategy doesn’t come with guarantees. This article is for educational purposes only—be sure to consult with a financial professional to tailor your investment plan to your specific situation.

Managing U.S. investments while living in Israel doesn’t have to feel overwhelming. If you’re ready to take control of your cross-border finances, sign up for a free financial evaluation at profile-financial.com/call. It’s a discovery call to learn about your situation, explain how we work, and see if we’re the right fit to help you reach your financial goals.


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